Abstract: A computer implemented system and method determines correlations between one or more personality traits of a group of consumers and one or more brand/product. A first collection of consumer motivations of the group of consumers are determined based on associations between possible consumer motivations and the one or more personality traits. A second collection of consumer motivations are derived from the first collection of consumer motivations, where each consumer motivation of the second collection has a correlation with the one or more brand/product. Correlations between the personality traits and the brand/product are determined and output by identifying which of the one or more personality traits contributed to each of the consumer motivations of the second collection based on the associations between the possible consumer motivations and the one or more personality traits from the group of consumers.

Abstract: A computer implemented method for determining acceptability of an unverified survey item can include outputting interactive displays comprising a survey. The survey can include a verified quantitative item for measuring respondent positions along a continuum for a first trait, and the verified quantitative item can include a prompt and a plurality of quantitative response choices. The survey can include an unverified non-quantitative item for measuring respondent positions along the continuum for the first trait, and the unverified non-quantitative item can include a prompt and a plurality of non-quantitative response choices. A plurality of responses to the verified quantitative item and the plurality of unverified non-quantitative items can be received from a plurality of users.