Abstract: In various exemplary embodiments, a system and method to provide tracking of user interactions and activities with subscribed-to media content is provided. Tracking data which reflects both online and offline activities with media content is accessed. The tracking data is processed to determine a plurality of tracking media associated with the media content. The plurality of tracking metrics is aggregated to generate an aggregated tracking metric. The aggregated tracking metric may comprise two or more of an audience metric, a frequency metric, and an engagement metric.

Abstract: In various exemplary embodiments, a system and associated method to provide rule-based media subscription bundles is provided. A selection of a subscription plan is received from a subscriber. One or more content categories and rules associated with the selected subscription plan are determined. The rules comprise a designation of a number of selections of media to be made from the one or more content categories. A listing of media associated with the one or more content categories is provided to the subscriber, and a selection of media from the listing of media is received in response. The media subscription bundle comprising the selected media is then generated.