Abstract: The method according to the invention consists of dynamically adapting survey questionnaires to the content of the affiliated Web sites of editors and the specific visitors of said sites. It comprises the dynamic selection of the most appropriate questionnaire for a given survey in function of the content of the site of the editor and/or the specific who visits the Web site of the editor and/or the response rate to the questionnaire.

Abstract: A method for optimizing the operation of a system for distributing at least one poll over the Internet, includes successive steps for: classifying and/or grouping publishers according to one or more data items relating to a particular website; classifying each poll according to the distance from each group of publishers; and determining pairs [poll, site] by applying an algorithm of the k nearest neighbours type (KNN); and making a classification of each pair [poll, site] according to the click-through rate on the site of the pair, such a classification being known as the popularity rank.

Abstract: The method according to the invention involves a plurality of Web sites each belonging to an editor and on which survey questionnaires may be displayed that are accessible to users distributed by means of a survey network, on the initiative of a plurality of advertisers who wish to carry out market surveys. It comprises the issuing by the advertiser of a survey questionnaire, the answer by the user to this questionnaire, a step where the advertiser asks the user additional questions, the qualification of the user based on the answers made to the additional questions and the provision to the user of a targeted content.

Abstract: The method according to the invention consists of dynamically adapting survey questionnaires to the content of the affiliated Web sites of editors and the specific visitors of said sites. It comprises the dynamic selection of the most appropriate questionnaire for a given survey in function of the content of the site of the editor and/or the specific who visits the Web site of the editor and/or the response rate to the questionnaire.