Abstract: In one aspect, a computer-implemented method includes, at a social media playback system comprising one or more computer processors and in communication with a data communications network, receiving data representing social media content from at least one social media service in communication with the communications network, the social media content comprising elements of social media, receiving, from a media provider in communication with the communications network, schedule data pertaining to a first media program, calculating, based at least in part on the schedule data, a relevance score for a first keyword identified in the social media content, the relevance score indicative of the relevance of the first keyword to the first media program, determining that the relevance score calculated for the first keyword satisfies a relevance score threshold, and storing data associating the first keyword and the first media program.

Abstract: Among other things, a method includes accessing stored social media content, the social media content comprising elements of social media, the social media content associated with data indicating timing information associated with respective elements of social media content, at least some of the timing information expressed as an offset relative to a time associated with a media program associated with the social media content; and for at least one element of social media, determining, for at least some of terms of the element of social media, the frequency of the terms across elements of social media associated with the media program, each term comprising a portion of the element of social media, determining an importance value for at least some of the terms of the element of social media, the importance value indicating the importance of the respective term, based on the frequency of terms determined for the element of social media, and based on the received importance values, determining a frequency value

Abstract: In one aspect, in general, a method includes, at a social media playback system, receiving social media content from at least one social media service, the social media content comprising elements of social media, receiving schedule data pertaining to a media program from a media provider, identifying, at least in part based on the schedule data, social media content relevant to the media program, and storing data associating the identified social media content and the media program, the data indicating timing information associated with respective elements of social media content, at least some of the timing information expressed as an offset relative to a time associated with the media program.

Abstract: In one aspect, a computer-implemented method includes, at a social media playback system comprising one or more computer processors and in communication with a data communications network, receiving data representing social media content from at least one social media service in communication with the communications network, the social media content comprising elements of social media, receiving, from a media provider in communication with the communications network, schedule data pertaining to a first media program, calculating, based at least in part on the schedule data, a relevance score for a first keyword identified in the social media content, the relevance score indicative of the relevance of the first keyword to the first media program, determining that the relevance score calculated for the first keyword satisfies a relevance score threshold, and storing data associating the first keyword and the first media program.

Abstract: In one aspect, in general, a method includes, at a social media playback system, receiving social media content from at least one social media service, the social media content comprising elements of social media, receiving schedule data pertaining to a media program from a media provider, identifying, at least in part based on the schedule data, social media content relevant to the media program, and storing data associating the identified social media content and the media program, the data indicating timing information associated with respective elements of social media content, at least some of the timing information expressed as an offset relative to a time associated with the media program.