Abstract: When illumination light is externally incident on a liquid crystal display, of the incident light, light of a polarized component in one direction passes through a polarizing film to reach a liquid crystal panel. After the light reaching the liquid crystal panel is optically rotated in accordance with the display pattern displayed on the liquid crystal panel, it reaches a polarizing film. The light passing through the polarizing film enters a holographic reflector. The incident light passes through a hologram without being diffracted due to the angle selectivity of the hologram. Light passing through the hologram is regularly reflected by a metal reflective layer arranged on the back surface of the hologram to be incident on the hologram again. Incident light (reflected light) is incident on the hologram at an incident angle having a plus or a minus sign reverse to the previous incident light.