Abstract: An event planning and management system comprising a system module for storing event data comprising sponsor information, logo information, marketing information, products information, venue information, participant information, current event information, and past event information. The system further comprising a plurality of service management modules using event data to provide services associated with types of information in the event data. The system further comprising an event planning module and an event management module, both being linked with the plurality of service management modules to monitor and adjust services associated with the current event plan.