Abstract: Invention refers to methods of data transfer, in particular—for transferring of multimedia data to user's stations with two-sided mode, for example—when user sends a signal of program (content) choice, and can be used in multiservice networks of digital data transfer, which include voice, video, audio and Internet protocol data (Triple Play services, i.e. High Speed Internet, Broadcast TV, VoIP). Method comprises forming a database of content units to the user or user group, which formed a particular list. On a basis of list make more precise calculation of the required bandwidth in the system by building a queue of orders for the reservation rate for each ordered content unit for each user or user group. Combine the same orders and multicasting of the same custom content units to the user or user group. Carry out the automatic switching user access device (e.g. Set Top Box) on a content channel that has broadcast content unit in accordance with his request.