Abstract: A hand-labeler for automatically and consecutively removing discrete labels from a label-carrying tape and putting each label on an object. In order to permit automatic adjustment of an intermittent feeding length to meet a particular label size and inter-label space, the labeler uses a swingable feeler and a lever stop operatively connected to the feeler to cause the lever stop to tilt upon collision of the feeler against the forward end of each discrete label, thereby stopping the label-carrying tape feeder after feeding each interval length in conformity with the label size plus inter-label space.