Abstract: A method for dynamically adjusting one or more elements associated with an electronic transaction includes initiating a time period for receiving live offers, via an online interface, for an item associated with a listing on an online retail platform. The listing may be associated with the time period and an offer increment. The method also includes receiving, from a remote buyer, an offer on the item. The method further includes adjusting the time period and/or the offer increment based on receiving the offer and one or more adjustment factors. The method still further includes repeating the adjusting of the time period and/or the offer increment until the time period expires. The method also includes ending the listing based on an expiration of the time period.