Patents Assigned to Traffiq, Inc.
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Publication number: 20120136730Abstract: An auction management system brokers, between a seller and a buyer, a discrete traffic block of an ad placement, and may comprise a traffic block definition tool providing workflows for obtaining traffic block parameters defining the discrete traffic block. The traffic block parameters may comprise: i) an identification of the ad placement; ii) a volume parameter defining the volume of traffic included in the discrete traffic block; iii) at least one duration parameter defining an active time period during which the volume of traffic included in the discrete traffic block is provided; and iv) an auction parameter defining an expiration time before which buyers submit offers to purchase the discrete traffic block. A listing search tool provides web pages displaying a listing of a plurality of listed discrete traffic blocks. Each listed discrete traffic block comprises a discrete traffic block with an expiration time that has not passed.Type: ApplicationFiled: November 23, 2011Publication date: May 31, 2012Applicant: TRAFFIQ, INC.Inventors: Robert Llewellyn Protheroe, Sung Hyun Shin, Wesley Edward Eugene Swogger, Robert William Thomson, JR., Mark Edward Kahn, Dean Craig Vegliante, Jay Phillip Hirschson, Brian James McNamee, Jarod Reed Caporino, Daniel Jeffrey Ballister, Scott David Reinke
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Patent number: 8099328Abstract: A management system brokers, between a seller and a buyer, at least a portion of the seller's inventory of advertisement impressions that the seller can render within a web page of internet traffic. The management system comprises a traffic block definition tool adapted to define traffic block parameters for at least two discrete traffic blocks of the advertisement placement. The traffic block parameters for each discrete traffic block comprise a volume parameter and a duration parameter. A sales management tool is adapted to associate advertisement content and a buyer compensation parameter to each salable event.Type: GrantFiled: April 26, 2008Date of Patent: January 17, 2012Assignee: Traffiq, Inc.Inventors: Robert Llewellyn Protheroe, Sung Hyun Shin, Wesley Edward Eugene Swogger, Mark Edward Kahn, Dean Craig Vegliante, Jay Phillip Hirschson, Brian James McNamee, Jarod Reed Caporino, Daniel Jeffrey Ballister, Scott David Reinke
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Patent number: 8073738Abstract: An auction management system brokers, between a seller and a buyer, a discrete traffic block of an ad placement. The auction management system comprises a traffic block definition tool providing workflows for obtaining traffic block parameters defining the discrete traffic block, the traffic block parameters comprising: i) an identification of the ad placement; ii) a volume parameter defining the volume of traffic included in the discrete traffic block; iii) at least one duration parameter defining an active time period during which the volume of traffic included in the discrete traffic block will be provided; and iv) an auction parameter defining an expiration time before which buyers submit offers to purchase the discrete traffic block. A listing search tool provides web pages displaying a listing of a plurality of listed discrete traffic blocks. Each listed discrete traffic block comprises a discrete traffic block with an expiration time that has not yet passed.Type: GrantFiled: August 18, 2007Date of Patent: December 6, 2011Assignee: TRAFFIQ, Inc.Inventors: Robert Llewellyn Protheroe, Sung Hyun Shin, Wesley Edward Eugene Swogger, Robert William Thomson, Jr., Mark Edward Kahn, Dean Craig Vegliante, Jay Phillip Hirschson, Brian James McNamee, Jarod Reed Caporino, Daniel Jeffrey Ballister, Scott David Reinke
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Patent number: 8001004Abstract: A dynamic vertical network management system is adapted to broker, between each publisher of a group of publishers and each advertiser of a group of advertisers, the sale of at least a portion of the each publisher's inventory of advertisement impressions. At least a portion of the advertisers are clients of a dynamic vertical network operator (DVN) with the DVN purchasing inventory from the publisher and utilizing such purchased inventory to fulfill advertising orders placed by the client with the DVN (network orders). A publisher data store stores, for each publisher of the group of publishers, a group of segmented ad placements. Each segmented ad placement comprises: i) a placement ID identifying an advertisement placement region within a web page; and ii) at least one distinguishing traffic attribute parameter. An advertisement-order data store stores, for each segmented ad placement, a group of advertisement orders.Type: GrantFiled: July 30, 2008Date of Patent: August 16, 2011Assignee: Traffiq, Inc.Inventors: Robert Llewellyn Protheroe, Sung Hyun Shin, Wesley Edward Eugene Swogger, Mark Edward Kahn, Dean Craig Vegliante, Jay Phillip Hirschson, Jarod Reed Caporino, Daniel Jeffrey Ballister, Scott David Reinke, Christopher James Lange, Abhimanyu Chaudhuri, Mary Neshetia Targia, Elon Cohen, Sampath Kondam, Sudha Samrat Reddy Podduturi
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Publication number: 20090089151Abstract: A dynamic vertical network management system is adapted to broker, between each publisher of a group of publishers and each advertiser of a group of advertisers, the sale of at least a portion of the each publisher's inventory of advertisement impressions. At least a portion of the advertisers are clients of a dynamic vertical network operator (DVN) with the DVN purchasing inventory from the publisher and utilizing such purchased inventory to fulfill advertising orders placed by the client with the DVN (network orders). A publisher data store stores, for each publisher of the group of publishers, a group of segmented ad placements. Each segmented ad placement comprises: i) a placement ID identifying an advertisement placement region within a web page; and ii) at least one distinguishing traffic attribute parameter. An advertisement-order data store stores, for each segmented ad placement, a group of advertisement orders.Type: ApplicationFiled: July 30, 2008Publication date: April 2, 2009Applicant: Traffiq, Inc.Inventors: Robert Liewellyn Protheroe, Sung Hyun Shin, Wesley Edward Eugene Swogger, Mark Edward Kehn, Dean Craig Vegliante, Jay Phillip Hirschson, Jarod Reed Caporino, Daniel Jeffrey Ballister, Scott David Reinke, Christopher James Lange, Abhimama Chaudhuri, Mary Neshetin Targia, Eloa Cohen, Sampath Kondam, Sudha Samrai Reddy Podduturi
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Publication number: 20080275777Abstract: An auction management system brokers, between a seller and a buyer, a discrete traffic block of an ad placement. The auction management system comprises a traffic block definition tool providing workflows for obtaining traffic block parameters defining the discrete traffic block, the traffic block parameters comprising: i) an identification of the ad placement; ii) a volume parameter defining the volume of traffic included in the discrete traffic block; iii) at least one duration parameter defining an active time period during which the volume of traffic included in the discrete traffic block will be provided; and iv) an auction parameter defining an expiration time before which buyers submit offers to purchase the discrete traffic block. A listing search tool provides web pages displaying a listing of a plurality of listed discrete traffic blocks. Each listed discrete traffic block comprises a discrete traffic block with an expiration time that has not yet passed.Type: ApplicationFiled: August 18, 2007Publication date: November 6, 2008Applicant: Traffiq, Inc.Inventors: Robert Llewellyn Protheroe, Sung Hyun Shin, Wesley Edward Eugene Swogger, Robert William Thomson, Mark Edward Kahn, Dean Craig Vegliante, Jay Phillip Hirschson, Brian James McNamee, Jarod Reed Caporino, Daniel Jeffrey Ballister, Scott David Reinke
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Publication number: 20080275753Abstract: A management system brokers, between a seller and a buyer, at least a portion of the seller's inventory of advertisement impressions that the seller can render within a web page of internet traffic. The management system comprises a traffic block definition tool adapted to define traffic block parameters for at least two discrete traffic blocks of the advertisement placement. The traffic block parameters for each discrete traffic block comprise a volume parameter and a duration parameter. A sales management tool is adapted to associate advertisement content and a buyer compensation parameter to each salable event.Type: ApplicationFiled: April 26, 2008Publication date: November 6, 2008Applicant: Traffiq, Inc.Inventors: Robert Llewellyn Protheroe, Sung Hyun Shin, Wesley Edward Eugene Swogger, Mark Edward Kahn, Dean Craig Vegliante, Jay Phillip Hirschson, Brian James McNamee, Jarod Reed Caporino, Daniel Jeffrey Ballister, Scott David Reinke