Abstract: A sewing machine attachment (12) for sewing a label to a workpiece or sewing other 360 degree operations having a sliding cloth plate (22), cloth clamps (24 and 26), a backup clamp (32) and a template (30) for clamping the workpiece and label is disclosed. The template has first and second peripheral surfaces, and at least part of the contour of the first peripheral surface in a first position substantially aligns with at least part of the contour of the second peripheral surface in a second position. The template is moved between the first position and the second position during the 360 degree operation.