Abstract: A standard retailing case having a back panel with a plurality of support holes therein and with vertical dividers and the horizontal shelves having hooks which interlock with the support holes is further provided with an adaptor. The adaptor is provided with the hooks that enable it to be connected to the back panel of the case and along a front panel of the adaptor with a plurality of circular holes that receive conventional wire hooks which are suitable for hanging thereon retail merchandise having hang holes which allow the merchandise to be hung on the wire hooks.

Abstract: A kit for forming a variable sized bay-shaped display comprises rear well sections coupled together, bay dividers formed of hinged panels, and end caps covering the hinge of the divider to which it is attached.

Abstract: An improved, variably sized display unit for displaying small merchandise in bays which are created against a wall or partition is disclosed. The wall is created from a series of sections to provide a variably sized display. Display dividers are used for creating the bays. The bays are formed by dividers constructed of pairs of angularly arranged vertical panels which are hingedly connected to one another and which are also secured to the wall at spaced intervals along the wall. A principal header extends along the upper periphery of the rear wall and functions to cover up and conceal mismatches between the rear wall sections and, optionally to support placards or other information bearing devices. The principal header is mounted adjustably at the wall to ensure that it can be mounted to be horizontally level regardless of the orientation of the wall itself.

Abstract: A kit for making a multi-bay display is disclosed. The kit includes a continuous rear wall, a plurality of bay dividers and means for attaching the bay dividers to the rear wall to form a multi-bay display. Each of the bay dividers includes first and second panels hingedly connected to one another, at least one extension member and means for coupling the extension member to a respective panel in a manner which permits the effective length of the panels to be adjusted.

Abstract: A display device comprising a light box, a light source contained therein and a light diffusing translucent cover for said light box is disclosed. A mirror is supported at an acute angle to the upper surface of the light box. A scene or other indicia at the upper surface of the light box is reflected in the mirror and another scene or other indicia are placed on the front of the mirror, whereby a composite view is seen from a position substantially in front of the light box consisting of the projected view reflected in the mirror and the view on or at the mirror surface. Preferably, the scene at the upper surface of the light box reflected in the mirror is a background of a composite view and the scene on or at the surface of the mirror is the foreground of the composite view.

Abstract: A unique display rack and support structure for mounting the display rack to a support wall are disclosed. The display rack includes at least one primary receptacle for holding an item of merchandise of a predetermined size and shape in a predetermined orientation. Each display rack also includes a plurality of chutes, equal in number to the number of receptacles, each chute being associated with a different receptacle and extending above its associated receptacle and opening into its associated receptacle. Each of the chutes has a size and shape adapted to hold a plurality of items of merchandise in a stack one atop the other and in a different orientation than the predetermined orientation.

Abstract: A display unit for merchandise wherein a plurality of bays are created against a wall or partition. The bays are formed from a series of pairs of angularly arranged vertical panels secured to the wall and spaced from each other; the space between each pair of vertical panels constitutes a bay. The wall is provided with a subsidiary header for placards or the like. Each of the individual panels secured to the wall is provided with a header, the panel header being arranged and curved so that it appears to blend into the principal header on the wall. The plurality of bays increases the surface area available for the presentation of merchandise and provides an automatic separation or groupings of merchandise while nevertheless leaving all of the merchandise visible.

Abstract: A rotating display which gives the illusion of simultaneous movement in both the clockwise and counterclockwise directions is disclosed. The rotary display inclues a rotary reflector having a plurality of light reflecting surfaces formed thereon. Each of the light reflecting surfaces is planar and lies in a plane different from each of the reflecting surfaces located adjacent thereto. Means for rotating the reflector about a predetermined axis is provided. A reflective diffraction grating surrounds the reflector and reflects light emitted from a light source onto the reflector and out towards the observer of the display.

Abstract: Display apparatus including a display surface containing advertising and/or other informative or decorative matter and having at least portions thereof slotted or transparent. Diffraction grating means are positioned to the rearward side of the display surface and means are provided for illuminating the diffraction grating in order to create a color spectrum effect which is projected through the aforesaid transparent openings or slots, creating a highly aesthetically-pleasing effect, the distribution of the colors being changed with changes in position of the viewer. The openings may preferably be in the form of symbol or a composite thereof. The opaque regions of the display surface may, in one preferred embodiment, be reflective.