Abstract: A beverage dispenser holder which is adapted for ready installation on a vehicle dashboard, such as an automobile dashboard, and which may be easily removed for installation in another vehicle, when desired, includes a body portion for holding the dispenser in dispensing position, a strip of material for supporting the body portion to an upper surface of the vehicle dashboard, as by a hook and loop type fastener, and strip means for holding the body portion to (and away from) a lower portion of the dashboard, preferably also by a hook and loop fastener. It is preferred that the holder be of a synthetic organic polymeric material of suitable strength and flexibility for the desired purpose and that the beverage dispenser be held in inverted dispensing position, with a dispensing valve at the bottom end (when inverted) thereof.