Abstract: A system and method for identification whereby owners of personal items of value can register against a unique identification number (UID) that is printed, etched or affixed to one or more items. Institutional lost and found offices, such as airline, airport, transit and hotels, and individual finders can use the inventive system to automatically reconcile the lost item by what of its UID and notify the owners or users through an online reporting system. The system and method supplements existing airport luggage tracking systems and more particularly pertains to a new luggage locating system for identification of lost items and a method of automatically identifying the owner of lost items.