Abstract: A method for playing a location-based game. The method includes hiding at least one treasure in the real world and hosting a virtual and real world treasure hunting game wherein players hunt for the at least one treasure in the real world. The method also includes generating an in-game solvable element that is solvable by the players and which aids the players in finding the at least one treasure upon being solved. The method also includes integrating the at least one treasure and/or the solvable element with content and/or a location associated with an advertising partner for directly engaging the players with the advertising partner without interrupting a gaming experience. The method also includes finding, by a winning player of the players, the at least one treasure.