Abstract: The steel wire for the steel cord of the present invention includes a plating layer of Cu-M-Zn (M is one or two elements of Co, Ni, Cr, Mo, Al, In, or Sn) and has a concentration gradient in which the M content ratio in a region from the surface to ¼ of the plating layer is 40% or more compared with the M content ratio in the entire region of the plating layer, and the steel cord for rubber reinforcement is obtained by a manufacturing method comprising: performing sequential plating on a surface of a steel wire in the order of Cu?M?Zn; performing a primary diffusion, for concentration gradient of M, by subjecting the sequentially plated steel wire to high-frequency induction heating using 1-500 MHz; and performing a secondary diffusion, following the primary diffusion, by medium-frequency induction heating using 10-500 KHz.