Patents Assigned to Tremor Video, Inc.
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Publication number: 20170364777Abstract: In one embodiment, an advertisement is matched to subject matter in a portion of rich media content, such as a digital video, Flashâ„¢ animation, etc. For example, during the playing of rich media content, it may be determined by audio recognition techniques that the content's subject matter matches or correlates with an advertisement. Rendering preferences associated with the advertisement are then determined. The rendering preferences may be used to determine how the advertisement should be rendered (i.e., displayed in association with the content). The advertisement is then served to a device. The advertisement is served such that it can be rendered relative to a time that the portion of media is being displayed on the device.Type: ApplicationFiled: February 3, 2017Publication date: December 21, 2017Applicant: Tremor Video, Inc.Inventors: Wai Kit LAU, Steven LEE, Pete MARTIN
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Patent number: 9563826Abstract: In one embodiment, an advertisement is matched to subject matter in a portion of rich media content, such as a digital video, Flashâ„¢ animation, etc. For example, during the playing of rich media content, it may be determined by audio recognition techniques that the content's subject matter matches or correlates with an advertisement. Rendering preferences associated with the advertisement are then determined. The rendering preferences may be used to determine how the advertisement should be rendered (i.e., displayed in association with the content). The advertisement is then served to a device. The advertisement is served such that it can be rendered relative to a time that the portion of media is being displayed on the device.Type: GrantFiled: February 29, 2012Date of Patent: February 7, 2017Assignee: Tremor Video, Inc.Inventors: Wai Kit Lau, Steven Lee, Pete Martin
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Publication number: 20140344048Abstract: In some embodiments, an apparatus includes a weight module, a performance module and an allocator module. The weight module calculates a weight for each segment from a set of segments of potential advertisement placements matching a criterion. The weight for a segment is based at least partially on (1) a budget score for an advertisement campaign and (2) a number of potential placements for the segment. The performance module calculates a performance score for the advertisement campaign at each segment from the set of segments. The performance score of the segment is based on a success metric for an advertisement at the segment and a number of impressions for the segment. The allocator module presents the advertisement at a placement associated with the segment if the weight for the segment is greater than a first threshold and the performance score for the segment is greater than a second threshold.Type: ApplicationFiled: December 19, 2013Publication date: November 20, 2014Applicant: TREMOR VIDEO, INC.Inventors: Tadashi Yonezaki, Steven Lee
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Publication number: 20140195330Abstract: An apparatus includes a collection agent, an aggregation module, an analysis module, and a presentation module. The collection agent is operatively coupled to a data storage and is configured to (1) incrementally collect data associated with a presentation of media on a display of an electronic device, and (2) send a set of signals to store the incrementally collected data in the data storage. The aggregation module is configured to receive at least a portion of the incrementally collected data to define an aggregated data set. The analysis module is configured to analyze the aggregated data set to determine an effectiveness score associated with the presentation of the media. The presentation module is configured to (1) receive a signal associated with the effectiveness score, and (2) send a signal to an electronic device such that information associated with the effectiveness score is displayed on a display of the electronic device.Type: ApplicationFiled: January 8, 2014Publication date: July 10, 2014Applicant: TREMOR VIDEO, INC.Inventors: Steven Lee, Kelly Lauren McEttrick, Tadashi Yonezaki, Yun-Sun Kang, Nathaniel Acheson
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Patent number: 8615430Abstract: In some embodiments, an apparatus includes a weight module, a performance module and an allocator module. The weight module calculates a weight for each segment from a set of segments of potential advertisement placements matching a criterion. The weight for a segment is based at least partially on (1) a budget score for an advertisement campaign and (2) a number of potential placements for the segment. The performance module calculates a performance score for the advertisement campaign at each segment from the set of segments. The performance score of the segment is based on a success metric for an advertisement at the segment and a number of impressions for the segment. The allocator module presents the advertisement at a placement associated with the segment if the weight for the segment is greater than a first threshold and the performance score for the segment is greater than a second threshold.Type: GrantFiled: November 19, 2010Date of Patent: December 24, 2013Assignee: Tremor Video, Inc.Inventors: Tadashi Yonezaki, Steven Lee
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Patent number: 8577996Abstract: The method and/or apparatus monitors and records the times when a user interacts with a network video player, e.g. a web video player, while watching an online video clip. Specifically, a data collection agent (DCA) is loaded to the player or to a web page that displays the video clip. The DCA collects detailed viewing information and periodically sends this information to a central server. The viewing information is processed by the central server to generate at least one of: a viewership attention span report, a viewership demographics report, and a viewership geographic report.Type: GrantFiled: September 17, 2008Date of Patent: November 5, 2013Assignee: Tremor Video, Inc.Inventors: John Hughes, Tim Wang, Brian Hafer