Abstract: A reel bearing assembly for supporting a reel in a support frame, the frame having a circular bearing opening having an axially extending cylindrical surface and radially inwardly extending flange and the assembly also including a specially shaped end cap for the reel which, with the configuration of the opening and flange in the support frame, defines a cavity which both radially and axially confines a bearing cage, the end cap having one or more retaining members which engage the flange on the support frame to hold the assembly together.