Abstract: A prescription pharmaceutical promotional carrier is provided that is effective to promote a series of prescription drugs. The carrier includes first and second portions with the second portion being referred to as a payment vehicle and the first portion being utilized to identify the series of prescription drugs being promoted. In use, a preferred embodiment provides a series of stickers secured to the first portion of the carrier. Each sticker identifies or represents a prescription pharmaceutical product. A doctor may possess one or more of the carriers and may prescribe a prescription drug being promoted by the carrier. If so, the doctor can transfer a sticker identifying the prescription drug to the payment vehicle and separate the payment vehicle from the carrier.

Abstract: A new and improved method of dispensing, tracking and managing pharmaceutical product samples by communicatively linking prescribers and pharmacies to a central computing station. The present invention entails utilizing product trial media that is exchanged for actual pharmaceutical product. The media is encoded with information that identifies a particular pharmaceutical trial product, such as by magnetic encoding similar to that used with credit cards. The media is distributed to participating medical doctors or prescribers who then activate the media via the central computing station. The prescriber then transfers the activated media to patients who then present the media to participating pharmacies. Before filling the pharmaceutical trial product identified by the media, the pharmacy validates the media via a link with the central computing station. Then, the pharmacy dispenses the prescribed pharmaceutical trial product.