Abstract: One embodiment is directed to a system for improving triathlon transition area efficiency, comprising a main stand member comprising a base portion and a top portion, the base portion being configured to be supported by a ground surface; and a first shoe coupler fixedly coupled to the top portion of the main stand member and configured to removably couple a first shoe to the main stand member in a manner wherein a pose is established for the first shoe such that a foot of a standing athlete may be urged into the first shoe without the use of one or more hands of the athlete to stabilize the shoe.