Abstract: An online platform for fostering action sports competition allows individual athletes to upload media documenting their action sport performance. The online platform may enable the user to participate in an online competition against other users of the same sport. Other platform users may promote or demote a particular competitor within the competition. The user feedback may be used to rank the competitors. Through the competition-fostering platform, users may search for action sports activities using a number of search criteria and rate other users' (e.g., competitors) uploaded media clips found in the search results. Such a platform may rank users based on a variety of parameters and award prizes to users for their activity. The platform may also provide vendors and other sponsors a medium by which they can provide users with awards, sponsor competitions, and promote their own organization.