Abstract: In one aspect, a method for communicating social expression to a contact, the method comprising: creating an aggregated social profile, the aggregated social profile comprising a plurality of informational items about the contact collected from a first plurality of data sources; monitoring a second plurality of data sources for at least one trigger event related to at least one informational item of the plurality of informational items; and initiating a social expression action in response to the at least one trigger event. The embodiments may also be directed at generating at least one keyword from the at least one informational item; and scanning for the at least one keyword in the second plurality of data sources. The method may also provide in further aspects, analyzing the at least one trigger event to determine the appropriate social expression action and/or placing an order with a social expression service provider.