Abstract: A system and method for providing an objective to a user comprises a user registration unit, a build unit, a user interface unit, and an objective determination unit. The user registration unit is configured to receive a user request to operate the system. The build unit is configured to select a plurality of variable components for the system. The user interface unit is configured to receive user requests to interact with the variable components and to provide information to the user in response to the user requests. The objective determination unit is configured to determine whether the user has achieved the objective based at least in part on the user interactions.

Abstract: Using various embodiment, methods and systems to implement an objective based advertisement placement platform are described. In one embodiment, a method and system to display advertisements in three dimensional (3D) online environment based on an objective of an advertiser is disclosed. A computing device receives the objective of the advertiser. In one embodiment, the advertiser objective includes determining when to stop displaying a branded smart object (BSO) to a user in the 3D online environment, the objective including an engagement rule. The computing device can further determine whether the advertiser's objective has been achieved by a user, the determining including evaluating a user engagement score (UES) and comparing the UES with an advertiser's engagement rule. If the advertiser's objective is achieved (or met) by the user, the BSO is not displayed to the user for a predetermined period of time.

Abstract: Using various embodiments, methods and systems for displaying information associated with a smart object are described. In one embodiment, a system receives Smart Object Identification Data (SOI) and Smart Object Metric Data (SOMD) of a set of smart objects transmitted from a smart object manager in a three dimensional environment. The system determines that the user has requested Brand Related Detailed Information (BRDI) associated with at least one smart object and generate a list of smart object associated Brand Identification Data (BID) from the set of smart objects, and sort them based on the received SOMD related to each smart object within the set of smart objects. The system retrieves BRDI of a smart object with the highest quantifier of SOMD out of the set of smart objects and transmit the BRDI along with the sorted list of smart object BID to the user.

Abstract: In one embodiment, a plurality of 3D digital assets that can be associated with scripts to transmit user interaction, when displayed within a 3D environment in a client machine. The system includes a 3D digital asset processing system configured to receive user interaction data related to the 3D digital asset from the client machine and generate metrics related to user interaction with the 3D digital asset. In one embodiment, the metrics are generated by determining whether the 3D digital asset, comprising a collidable mesh, is drawn on a culling mask of a camera, and further using ray casting, drawing a line between the camera and the 3D digital asset. When the line collides with the collidable mesh of the 3D digital asset, using a screen bounding function of a 3D engine of the virtual environment, a proportion of the 3D digital asset on a user interface is determined to obtain a percentage of the user interface that is covered by the 3D digital asset.

Abstract: A system and method for providing an objective to a user comprises a user registration unit, a build unit, a user interface unit, and an objective determination unit. The user registration unit is configured to receive a user request to operate the system. The build unit is configured to select a plurality of variable components for the system. The user interface unit is configured to receive user requests to interact with the variable components and to provide information to the user in response to the user requests. The objective determination unit is configured to determine whether the user has achieved the objective based at least in part on the user interactions.