Abstract: A vehicle lamp (10) with a progressive direction indicator function comprises a direction indicator zone divided into a series of illuminable portions. The direction indicator zone is generally C-shaped, comprising a head 68) and a pair of tails (64, 66), joined by the head (68), that extend in an inboard direction from the head. The tails (64, 66) extend beside each other in the inboard direction and are spaced apart along their length. The head (68) extends between the tails (64, 66) in a direction transverse to the inboard direction, the height of the head (68) in that transverse direction being greater than combined thicknesses of the tails (64, 66) in that transverse direction. To draw an observer's eye in an outboard direction, the illuminable portions are controllable in use to illuminate the direction indicator zone progressively in an outboard direction along the tails (64, 66) to the head (68), and then to illuminate the head convergently in a direction transverse to the outboard direction.