Abstract: A system and method of making a charitable donation on a mobile device includes reading a code with the mobile device and requesting code related content in response to reading the code. The code related content is received from a server, the code related content comprising at least one short code associated with a charitable organization. In some embodiments, additional content may be provided to provide incentive to the user to make a donation. At least one of a SMS or MMS message is sent using the short code to make a donation to the charitable organization.