Abstract: A system is engineered to analyze, process, and manipulate streaming content in real time including analyzing, interacting with, and embedding streaming video images based on the content of the images or on collaborative interactions and information. Among many, many examples, one can create advertisements dynamically overlaid within live video based upon characteristics within the live video, as well as have the ability to interact with live video in a social network. Various other examples include, among others, advertising, security analysis, and live special effects. The system performs analytics of data as it is collected to determine features and patterns in the data and use the resulting analysis to alter the streaming content as it occurs.