Abstract: An advertisement scheduler receives a commercial break schedule generated from a completed assignment of one or more spots that correspond to the deals comprising advertiser's orders to place the spots into one or more commercial breaks in the commercial break schedule based on constraints and placement requirements. The advertisement scheduler may determine representative liability per pending spot for the deals and reshuffle the placement of the spots based on the representative liability of the deals in order to minimize liability associated with the deals. The advertisement scheduler may reshuffle the placement of the spots for maximum delivery of candidate deals, where the reshuffle is based on a forecast of expected viewership associated with the deals, and a pacing computation of cumulative demographics guaranteed at a particular point in time, modify the forecast based on weighting factor, and generate a finalized commercial break schedule based on the reshuffling.

Abstract: An advertisement scheduler receives a commercial break schedule generated from a completed assignment of one or more spots that correspond to the deals comprising advertiser's orders to place the spots into one or more commercial breaks in the commercial break schedule based on constraints and placement requirements. The advertisement scheduler may determine representative liability per pending spot for the deals and reshuffle the placement of the spots based on the representative liability of the deals in order to minimize liability associated with the deals. The advertisement scheduler may reshuffle the placement of the spots for maximum delivery of candidate deals, where the reshuffle is based on a forecast of expected viewership associated with the deals, and a pacing computation of cumulative demographics guaranteed at a particular point in time, modify the forecast based on weighting factor, and generate a finalized commercial break schedule based on the reshuffling.

Abstract: An automatic content recognition (ACR)-enabled connected TV device may be operable to identify, utilizing an ACR system, an event that is to take place in a presented program. An overlay, which comprises information on possible outcomes of the identified event, may be presented by the ACR-enabled connected device utilizing the ACR system, within a specific time window synchronized with the identified event. The ACR-enabled connected device may identify, utilizing the ACR system, a predicted outcome selected by a viewer. The predicted outcome may be selected, within the specific time window, via interaction with the overlay on the ACR-enabled connected device. An actual outcome that actually takes place may be identified by the ACR-enabled connected device utilizing the ACR system. The ACR-enabled connected device may present, utilizing the ACR system, a message indicating whether the viewer is correct based on the identified actual outcome.