Abstract: A method of customizing and producing products and services is provided. One or more groups of end users are surveyed in relation to their preferences for particular aspects of products and/or services. The end user groups may be associated with one or more partner organizations. The end user groups and partner organizations are remunerated for providing the preference information. The remuneration for end user groups and partner organizations may come from revenue associated with advertising that is disseminated to end users. End user groups and partner organizations are then given the opportunity to invest in the production of the desired products/services and to participate in the profits associated with the sale of the desired products/services to the public. The method may be administered by a liaison entity.