Abstract: A real-time messaging platform allows advertiser accounts to pay to insert candidate messages into the message streams requested by account holders. To accommodate multiple advertisers, the messaging platform controls an auction process that determines which candidate messages are selected for inclusion in a requested account holder's message stream. Selection is based on a bid for the candidate message, the message stream that is requested, and a variety of other factors that vary depending upon the implementation. The process for selection of candidate messages generally includes the following steps, though any given step may be omitted or combined into another step in a different implementation: targeting, filtering, prediction, ranking, and selection.

Abstract: A system, method, and computer-readable medium for identifying music-related data based on message data from a messaging platform. The method includes: obtaining a request from a client; identifying context data associated with the request; identifying message data from the messaging platform based on the context data; selecting, based on the context data and the message data from the messaging platform, music-related data for inclusion in a result set; and providing the result set to the client in response to the request.

Abstract: An example system for device-independent point to multipoint communication is configured to receive a message addressed to one or more destination users, the message type being, for example, Short Message Service (SMS), Instant Messaging (IM), E-mail, web form input, or Application Program Interface (API) function call. The system also is configured to determine information about the destination users, the information comprising preferred devices and interfaces for receiving messages, the information further including message receiving preferences. The system applies rules to the message based on destination user information to determine the message endpoints, the message endpoints being, for example, Short Message Service (SMS), Instant Messaging (IM), E-mail, web page output, or Application Program Interface (API) function call. The system translates the message based on the destination user information and message endpoints and transmits the message to each endpoint of the message.

Abstract: A system and method for trend detection in a messaging platform. A trend detection model is selected and a time series having a plurality of instances of social data is received, wherein the instances of social data share a countable parameter. A count is made of occurrences of countable parameters in each instance of social data assigned to that bin and a trend detected based at least in part on the trend detection model and on the count for each bin.

Abstract: In general, embodiments of the invention relate to servicing fill request using ad networks and demand-side partners.

Abstract: The present invention provides techniques for use in association with online advertising, relating to use of serving thresholds, associated with predicted click through rates, and delivery policies, associated with advertising inventory serving and distribution. An offline-trained machine learning-based model may be utilized in advertising serving decision-making in connection with serving opportunities. However, serving thresholds and delivery policies, for use in association with the model in serving decision-making, may be adjusted online, such as in real-time or near real-time, based on information obtained online affecting factors such as predicted click through rates and advertising inventory distribution.

Abstract: In some examples, a computing device includes at least one processor and at least one module, operable by the at least one processor to receive, from a client device of a user, a request for one or more advertisements to display at the client device with a set of messages. The set of messages is associated with the user in a social network messaging service. The at least one module may be further operable to determine a probability that the user will select a candidate advertisement using a machine learning model based on point-wise learning and pair-wise learning. The at least one module may be further operable to determine, based on the probability that the user will select the candidate advertisement, a candidate score for the candidate advertisement, determine that the candidate score satisfies a threshold, and send, for display at the client device, the candidate advertisement.

Abstract: A system for real-time search, including: a set of partitions, each including a set of segments, each segment corresponding to a time slice of messages posted to the messaging platform, and a real-time search engine configured to receive a search term in parallel with other partitions in the set of partitions, and search at least one of the set of segments in reverse chronological order of the corresponding time slice to identify document identifiers of messages containing the search term; and a search fanout module configured to: receive a search query including the search term; send the search term to each of the set of partitions for parallel searching; and return, in response to the search query, at least one of the identified document identifiers of messages containing the search term.

Abstract: Methods, systems, and apparatus, including computer programs encoded on computer storage media, for providing images in the form of tiny previews in messages of a message stream sent to user devices in an online social messaging platform.

Abstract: An example system includes a memory store of aggregate definitions. Each aggregate definition specifies a key value, an output store, a feature, a half-life value, and an aggregate operation metric to apply to a cross of the feature and the half-life value to generate aggregate metrics. The system also includes an aggregation engine that generates aggregate feature records from the input source based on the aggregate definitions and stores the aggregate feature records in the output store. An aggregate feature record includes an aggregate of the metric for the feature decayed over time using the half-life. The system also includes a query service that identifies, using the aggregate definitions, responsive aggregate feature records that satisfy parameters of a received request, applies the half-life to the responsive feature records, and provides the responsive feature records to a requester, the requester using the responsive feature records as input for a neural network.

Abstract: A real-time messaging platform allows advertiser accounts to pay to insert candidate messages into the message streams requested by account holders. To accommodate multiple advertisers, the messaging platform controls an auction process that determines which candidate messages are selected for inclusion in a requested account holder's message stream. Selection is based on a bid for the candidate message, the message stream that is requested, and a variety of other factors that vary depending upon the implementation. The process for selection of candidate messages generally includes the following steps, though any given step may be omitted or combined into another step in a different implementation: targeting, filtering, prediction, ranking, and selection.

Abstract: Embodiments are provided for enabling dynamic reallocation of resources in a multi-tenant distributed database. According to certain aspects, a management services module allocates multiple portions of computer resources for respective operation of multiple services by multiple customers. A quality of service (QoS) controller detects that one of the services is attempting to exceed its allocated portion of resources, and identifies an available portion of another allocated portion of resources. In response, the QoS controller causes the management services module to dynamically allocate the available portion to the detected service so that the detected service is able to operate without error or delay.

Abstract: A method and system for media selection and sharing is disclosed. According to one embodiment, media content is received from a media source and is stored in a buffer for a first time period. A second time period within the first time period is determined for creating a media clip from the media content stored in the buffer. A media clip is generated as determined by the second time period. A user provides an input, and the user's input is associated with the media clip to take one or more effects on the media clip. The media clip enhanced with the one more effects is transmitted over a network to share with other users.

Abstract: In some examples, a method includes receiving, from one or more client devices, a stream of messages composed by one or more users of the one or more client devices, wherein each of the messages includes a particular hashtag, determining, using a set of metrics that are based at least in part on the messages, a trending score that represents a magnitude of a trend for the particular hashtag, in response to determining that the trending score satisfies a threshold, sending, to a content provider system, a set of demographic data that describes one or more of the users who associated with the particular hashtag, and, in response to receiving, from the content provider system, targeted content that is based at least in part on the particular hashtag and the set of demographic data, sending, for display at the one or more of the one or more client devices, the targeted content.