Abstract: A fishing lure that includes an adjustable head member statically coupleable in a first and second position, about an axis of rotation, to a body member. The body member has a vertical centerline plane. The adjustable head comprises a steering bill member projecting therefrom in a first direction. When the adjustable head member is in the first position, the first direction of the steering bill member is directed away from a first side of the centerline plane to steer the fishing lure, when moved through water, in a first steering direction. When the adjustable head member is in the second position, the first direction is directed away from a second side of the vertical centerline plane opposite the first side of the vertical centerline plane to steer the fishing lure, when moved through water, in a second steering direction.

Abstract: The present invention provides a lure that provides a unique combination of a bubble action, undulating motion, light reflection, and scent dispensing potential, for attracting fish. The lure is characterized by an elongate, generally cylindrical body having a head at one end and a tail at an opposite longitudinal end. There is also a honeycomb structure longitudinally arrayed along the body between the ends. The honeycomb structure has a central elongated longitudinal bore connected to a series of radially directed honeycomb channels that extend to the radial periphery of the body. The lure is designed so that when it is dragged through water the water can pass radially inward through a honeycomb channel and tailward along the longitudinal bore.

Abstract: The present invention provides a lure that provides a unique undulating motion for attracting fish. The lure is characterized by a body having two heads that when joined together produce a ripple in the body. This causes the lure to undulate when pulled through water. In a preferred form the lure is formed from two halves joined together at a middle point. Each half has a head and a tail. In a non-fishing configuration, the lure body is flat with the heads having an overlapping/crossing relationship. When the heads are joined together in a fishing configuration, a ripple forms in the lure body.