Patents Assigned to Unicast Communications Corporation
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Patent number: 7310609Abstract: In connection with display of advertising within Web pages, an applet is downloaded to the user's Web browser to track the user's interactions with the Web page. Tracked user interactions include mouse cursor position, time displayed on page, time of mouse cursor hovering over the advertisement, and so on. At an appropriate time, such as when the display of the Web page is terminated, the applet forwards logged interaction information from the client to a remote server, the remote server being typically controlled by an advertiser, rating service or the like. As a result, the advertiser may track consumer response to advertising impressions on a Web page without requiring the user to download other pages. This allows advertisers to track user response to specific elements of the Web page as well as to better infer information about the user's interests in an effort to qualify the user prior to presenting subsequent advertising.Type: GrantFiled: March 14, 2002Date of Patent: December 18, 2007Assignee: Unicast Communications CorporationInventors: Thomas M. Middleton, III, Gregory T. White
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Patent number: 7155663Abstract: A technique for implementing in a networked client-server environment, e.g., the Internet, network-distributed advertising in which advertisements are downloaded, from an advertising server to a browser executing at a client computer, in a manner transparent to a user situated at the browser, and subsequently displayed, by that browser and on an interstitial basis, in response to a click-stream generated by the user to move from one web page to the next. Specifically, an HTML advertising tag is embedded into a referring web page. This tag contains two components. One component effectively downloads, from an distribution web server and to an extent necessary, and then persistently instantiates an agent at the client browser.Type: GrantFiled: May 31, 2002Date of Patent: December 26, 2006Assignee: Unicast Communications CorporationInventors: Rick W. Landsman, Wei-Yeh Lee
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Patent number: 7143337Abstract: A technique for implementing in a networked client-server environment, e.g., the Internet, network-distributed advertising in which advertisements are downloaded, from an advertising server to a browser executing at a client computer, in a manner transparent to a user situated at the browser, subsequently displayed, by that browser and on an interstitial basis, in response to a click-stream generated by the user to move from one web page to the next.Type: GrantFiled: September 13, 2001Date of Patent: November 28, 2006Assignee: Unicast Communications CorporationInventors: Rick W. Landsman, Wei-Yeh Lee
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Patent number: 7028072Abstract: A method and apparatus providing for the construction of customized advertisement banners for Web pages on a client computer. The advertisement banners are customized based upon various factors including user profile information, technographic information, geographic information, demographic information and user interaction information. The information being either stored on the user's computer, server computers or obtained from the user's interaction with the Web page containing the advertisement banner. Once specific information is obtained, customized advertisement content is selected from Web server computers and the advertisement banner is dynamically constructed and displayed on the user's computer.Type: GrantFiled: July 14, 2000Date of Patent: April 11, 2006Assignee: Unicast Communications CorporationInventors: Scott A. Kliger, Thomas M. Middleton, III, Gregory T. White
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Patent number: 6990630Abstract: A technique for implementing in a networked client-server environment, e.g., the Internet, network-distributed advertising in which advertisements are downloaded, from an advertising server to a browser executing at a client computer, in a manner transparent to a user situated at the browser, and subsequently displayed, by that browser on an interstitial basis, in response to a click-stream generated by the user to move from one web page to the next. Specifically, an HTML advertising tag is embedded into a referring web page. This tag contains two components. One component effectively downloads, from an distribution web server and to an extent necessary, and then persistently instantiates an agent at the client browser.Type: GrantFiled: May 31, 2002Date of Patent: January 24, 2006Assignee: Unicast Communications CorporationInventors: Rick W. Landsman, Wei-Yeh Lee
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Patent number: 6880123Abstract: A technique for implementing in a networked client-server environment, e.g., the Internet, network-distributed advertising in which advertisements are downloaded, from an advertising server to a browser executing at a client computer, in a manner transparent to a user situated at the browser, and subsequently displayed, by that browser on an interstitial basis, in response to a click-stream generated by the user to move from one web page to the next. Specifically, an HTML advertising tag is embedded into a referring web page. This tag contains two components. One component effectively downloads, from an distribution web server and to an extent necessary, and then persistently instantiates an agent at the client browser.Type: GrantFiled: July 13, 1999Date of Patent: April 12, 2005Assignee: Unicast Communications CorporationInventors: Rick W. Landsman, Wei-Yeh Lee
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Patent number: 6785659Abstract: A technique for implementing in a networked client-server environment, e.g., the Internet, network-distributed advertising in which advertisements are downloaded, from an advertising server to a browser executing at a client computer, in a manner transparent to a user situated at the browser, and subsequently displayed, by that browser on an interstitial basis, in response to a click-stream generated by the user to move from one web page to the next. Specifically, an HTML advertising tag is embedded into a referring web page. This tag contains two components. One component effectively downloads, from an distribution web server and to an extent necessary, and then persistently instantiates an agent at the client browser.Type: GrantFiled: July 13, 1999Date of Patent: August 31, 2004Assignee: Unicast Communications CorporationInventors: Rick W. Landsman, Wei-Yeh Lee
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Patent number: 6687737Abstract: A technique for implementing in a networked client-server environment, e.g., the Internet, network-distributed advertising in which advertisements are downloaded, from an advertising server to a browser executing at a client computer, in a manner transparent to a user situated at the browser, and subsequently displayed, by that browser on an interstitial basis, in response to a click-stream generated by the user to move from one web page to the next. Specifically, an HTML advertising tag is embedded into a referring web page. This tag contains two components. One component effectively downloads, from an distribution web server and to an extent necessary, and then persistently instantiates an agent at the client browser. The other component is a reference, in terms of a web address, of the advertising management system.Type: GrantFiled: September 13, 2001Date of Patent: February 3, 2004Assignee: Unicast Communications CorporationInventors: Rick W. Landsman, Wei-Yeh Lee
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Publication number: 20030028565Abstract: A technique for implementing in a networked client-server environment, e.g., the Internet, network-distributed advertising in which advertisements are downloaded, from an advertising server to a browser executing at a client computer, in a manner transparent to a user situared at the browser, subsequently displayed, by that browser and on an interstitial basis, in response to a click-stream genererated by the user to move from one web page to the next.Type: ApplicationFiled: May 31, 2002Publication date: February 6, 2003Applicant: Unicast Communications CorporationInventors: Rick W. Landsman, Wei-Yeh Lee
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Publication number: 20030023488Abstract: A technique for implementing in a networked client-server environment, e.g., the Internet, network-distributed advertising in which advertisements are downloaded, from an advertising server to a browser executing at a client computer, in a manner transparent to a user situated at the browser, and subsequently displayed, by that browser and on an interstitial basis, in response to a click-stream generated by the user to move from one web page to the next. Specifically, an HTML advertising tag is embedded into a referring web page. This tag contains two components. One component effectively downloads, from an distribution web server and to an extent necessary, and then persistently instantiates an agent at the client browser.Type: ApplicationFiled: May 31, 2002Publication date: January 30, 2003Applicant: Unicast Communications Corporation, a corporation of the State of DelawareInventors: Rick W. Landsman, Wei-Yeh Lee
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Publication number: 20030018885Abstract: A technique for implementing in a networked client-server environment, e.g., the Internet, network-distributed advertising in which advertisements are downloaded, from an advertising server to a browser executing at a client computer, in a manner transparent to a user situated at the browser, and subsequently displayed, by that browser and on an interstitial basis, in response to a click-stream generated by the user to move from one web page to the next. Specifically, an HTML advertising tag is embedded into a referring web page. This tag contains two components. One component effectively downloads, from an distribution web server and to an extent necessary, and then persistently instantiates an agent at the client browser.Type: ApplicationFiled: May 31, 2002Publication date: January 23, 2003Applicant: Unicast Communications Corporation, a corporation of the State of DelawareInventors: Rick W. Landsman, Wei-Yeh Lee
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Publication number: 20030004804Abstract: A technique for implementing in a networked client-server environment, e.g., the Internet, network-distributed advertising in which advertisements are downloaded, from an advertising server to a browser executing at a client computer, in a manner transparent to a user situated at the browser, and subsequently displayed, by that browser and on an interstitial basis, in response to a click-stream generated by the user to move from one web page to the next. Specifically, an HTML advertising tag is embedded into a referring web page. This tag contains two components. One component effectively downloads, from an distribution web server and to an extent necessary, and then persistently instantiates an agent at the client browser.Type: ApplicationFiled: May 31, 2002Publication date: January 2, 2003Applicant: Unicast Communications Corporation, a corporation of the State of DelawareInventors: Rick W. Landsman, Wei-Yeh Lee
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Publication number: 20030005000Abstract: A technique for implementing in a networked client-server environment, e.g., the Internet, network-distributed advertising in which advertisements are downloaded, from an advertising server to a browser executing at a client computer, in a manner transparent to a user situated at the browser, and subsequently displayed, by that browser and on an interstitial basis, in response to a click-stream generated by the user to move from one web page to the next. Specifically, an HTML advertising tag is embedded into a referring web page. This tag contains two components. One component effectively downloads, from an distribution web server and to an extent necessary, and then persistently instantiates an agent at the client browser.Type: ApplicationFiled: May 31, 2002Publication date: January 2, 2003Applicant: Unicast Communications Corporation, a corporation of the State of DelawareInventors: Rick W. Landsman, Wei-Yeh Lee
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Publication number: 20020198778Abstract: A technique for implementing in a networked client-server environment, e.g., the Internet, network-distributed advertising in which advertisements are downloaded, from an advertising server to a browser executing at a client computer, in a manner transparent to a user situated at the browser, and subsequently displayed, by that browser and on an interstitial basis, in response to a click-stream generated by the user to move from one web page to the next. Specifically, an HTML advertising tag is embedded into a referring web page. This tag contains two components. One component effectively downloads, from an distribution web server and to an extent necessary, and then persistently instantiates an agent at the client browser.Type: ApplicationFiled: May 31, 2002Publication date: December 26, 2002Applicant: Unicast Communications Corporation, a corporation of the State of DelawareInventors: Rick W. Landsman, Wei-Yeh Lee
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Patent number: 6466967Abstract: A technique for implementing in a networked client-server environment, e.g., the Internet, network-distributed advertising in which advertisements are downloaded, from an advertising server to a browser executing at a client computer, in a manner transparent to a user situated at the browser, and subsequently displayed, by that browser on an interstitial basis, in response to a click-stream generated by the user to move from one web page to the next. Specifically, an HTML advertising tag is embedded into a referring web page. This tag contains two components. One component effectively downloads, from an distribution web server and to an extent necessary, and then persistently instantiates an agent at the client browser. The other component is a reference, in terms of a web address, of the advertising management system. The ad management system selects the given advertisement that is to be downloaded, rather than having that selection or its content being embedded in the web content page.Type: GrantFiled: September 13, 2001Date of Patent: October 15, 2002Assignee: Unicast Communications CorporationInventors: Rick W. Landsman, Wei-Yeh Lee
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Publication number: 20020133518Abstract: A technique for implementing in a networked client-server environment, e.g., the Internet, network-distributed advertising in which advertisements are downloaded, from an advertising server to a browser executing at a client computer, in a manner transparent to a user situated at the browser, subsequently displayed, by that browser and on an interstitial basis, in response to a click-stream generated by the user to move from one web page to the next. Specifically, an HTML advertising tag is embedded into a referring web page. This tag contains two components. One component effectively downloads, from an distribution web server and to an extent necessary, and then persistently instantiates an agent at the client browser.Type: ApplicationFiled: September 13, 2001Publication date: September 19, 2002Applicant: Unicast Communications Corporation, a corporation of the State of DelawareInventors: Rick W. Landsman, Wei-Yeh Lee
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Publication number: 20020129102Abstract: A technique for implementing in a networked client-server environment, e.g., the Internet, network-distributed advertising in which advertisements are downloaded, from an advertising server to a browser executing at a client computer, in a manner transparent to a user situated at the browser, and subsequently displayed, by that browser on an interstitial basis, in response to a click-stream generated by the user to move from one web page to the next. Specifically, an HTML advertising tag is embedded into a referring web page. This tag contains two components. One component effectively downloads, from an distribution web server and to an extent necessary, and then persistently instantiates an agent at the client browser.Type: ApplicationFiled: September 13, 2001Publication date: September 12, 2002Applicant: Unicast Communications Corporation, Delaware.Inventors: Rick W. Landsman, Wei-Yeh Lee
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Patent number: 6317761Abstract: A technique for implementing in a networked client-server environment, e.g., the Internet, network-distributed advertising in which advertisements are downloaded, from an advertising server to a browser executing at a client computer, in a manner transparent to a user situated at the browser, and subsequently displayed, by that browser on an interstitial basis, in response to a click-stream generated by the user to move from one web page to the next. Specifically, an HTML advertising tag is embedded into a referring web page. This tag contains two components. One component effectively downloads, from an distribution web server and to an extent necessary, and then persistently instantiates an agent at the client browser. This agent “politely” and transparently downloads advertising files, for a given advertisement into browser cache and subsequently plays those media files through the browser on an interstital basis and in response to a user click-stream.Type: GrantFiled: July 13, 1999Date of Patent: November 13, 2001Assignee: Unicast Communications CorporationInventors: Rick W. Landsman, Wei-Yeh Lee
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Patent number: 6314451Abstract: A technique for implementing in a networked client-server environment, e.g., the Internet, network-distributed advertising in which advertisements are downloaded, from an advertising server to a browser executing at a client computer, in a manner transparent to a user situated at the browser, and subsequently displayed, by that browser on an interstitial basis, in response to a click-stream generated by the user to move from one web page to the next. Specifically, an HTML advertising tag is embedded into a referring web page. This tag contains two components. One component effectively downloads, from a distribution web server and to an extent necessary, and then persistently instantiates an agent at the client browser. The other component is a reference, in terms of a web address, of the advertising management system. The ad management system selects the given advertisement that is to be downloaded, rather than having that selection or its content being embedded in the web content page.Type: GrantFiled: July 13, 1999Date of Patent: November 6, 2001Assignee: Unicast Communications CorporationInventors: Rick W. Landsman, Wei-Yeh Lee