Patents Assigned to Unicast Communications Corporation
  • Patent number: 7310609
    Abstract: In connection with display of advertising within Web pages, an applet is downloaded to the user's Web browser to track the user's interactions with the Web page. Tracked user interactions include mouse cursor position, time displayed on page, time of mouse cursor hovering over the advertisement, and so on. At an appropriate time, such as when the display of the Web page is terminated, the applet forwards logged interaction information from the client to a remote server, the remote server being typically controlled by an advertiser, rating service or the like. As a result, the advertiser may track consumer response to advertising impressions on a Web page without requiring the user to download other pages. This allows advertisers to track user response to specific elements of the Web page as well as to better infer information about the user's interests in an effort to qualify the user prior to presenting subsequent advertising.
    Type: Grant
    Filed: March 14, 2002
    Date of Patent: December 18, 2007
    Assignee: Unicast Communications Corporation
    Inventors: Thomas M. Middleton, III, Gregory T. White
  • Patent number: 7155663
    Abstract: A technique for implementing in a networked client-server environment, e.g., the Internet, network-distributed advertising in which advertisements are downloaded, from an advertising server to a browser executing at a client computer, in a manner transparent to a user situated at the browser, and subsequently displayed, by that browser and on an interstitial basis, in response to a click-stream generated by the user to move from one web page to the next. Specifically, an HTML advertising tag is embedded into a referring web page. This tag contains two components. One component effectively downloads, from an distribution web server and to an extent necessary, and then persistently instantiates an agent at the client browser.
    Type: Grant
    Filed: May 31, 2002
    Date of Patent: December 26, 2006
    Assignee: Unicast Communications Corporation
    Inventors: Rick W. Landsman, Wei-Yeh Lee
  • Patent number: 7143337
    Abstract: A technique for implementing in a networked client-server environment, e.g., the Internet, network-distributed advertising in which advertisements are downloaded, from an advertising server to a browser executing at a client computer, in a manner transparent to a user situated at the browser, subsequently displayed, by that browser and on an interstitial basis, in response to a click-stream generated by the user to move from one web page to the next.
    Type: Grant
    Filed: September 13, 2001
    Date of Patent: November 28, 2006
    Assignee: Unicast Communications Corporation
    Inventors: Rick W. Landsman, Wei-Yeh Lee
  • Patent number: 7028072
    Abstract: A method and apparatus providing for the construction of customized advertisement banners for Web pages on a client computer. The advertisement banners are customized based upon various factors including user profile information, technographic information, geographic information, demographic information and user interaction information. The information being either stored on the user's computer, server computers or obtained from the user's interaction with the Web page containing the advertisement banner. Once specific information is obtained, customized advertisement content is selected from Web server computers and the advertisement banner is dynamically constructed and displayed on the user's computer.
    Type: Grant
    Filed: July 14, 2000
    Date of Patent: April 11, 2006
    Assignee: Unicast Communications Corporation
    Inventors: Scott A. Kliger, Thomas M. Middleton, III, Gregory T. White
  • Patent number: 6990630
    Abstract: A technique for implementing in a networked client-server environment, e.g., the Internet, network-distributed advertising in which advertisements are downloaded, from an advertising server to a browser executing at a client computer, in a manner transparent to a user situated at the browser, and subsequently displayed, by that browser on an interstitial basis, in response to a click-stream generated by the user to move from one web page to the next. Specifically, an HTML advertising tag is embedded into a referring web page. This tag contains two components. One component effectively downloads, from an distribution web server and to an extent necessary, and then persistently instantiates an agent at the client browser.
    Type: Grant
    Filed: May 31, 2002
    Date of Patent: January 24, 2006
    Assignee: Unicast Communications Corporation
    Inventors: Rick W. Landsman, Wei-Yeh Lee
  • Patent number: 6880123
    Abstract: A technique for implementing in a networked client-server environment, e.g., the Internet, network-distributed advertising in which advertisements are downloaded, from an advertising server to a browser executing at a client computer, in a manner transparent to a user situated at the browser, and subsequently displayed, by that browser on an interstitial basis, in response to a click-stream generated by the user to move from one web page to the next. Specifically, an HTML advertising tag is embedded into a referring web page. This tag contains two components. One component effectively downloads, from an distribution web server and to an extent necessary, and then persistently instantiates an agent at the client browser.
    Type: Grant
    Filed: July 13, 1999
    Date of Patent: April 12, 2005
    Assignee: Unicast Communications Corporation
    Inventors: Rick W. Landsman, Wei-Yeh Lee
  • Patent number: 6785659
    Abstract: A technique for implementing in a networked client-server environment, e.g., the Internet, network-distributed advertising in which advertisements are downloaded, from an advertising server to a browser executing at a client computer, in a manner transparent to a user situated at the browser, and subsequently displayed, by that browser on an interstitial basis, in response to a click-stream generated by the user to move from one web page to the next. Specifically, an HTML advertising tag is embedded into a referring web page. This tag contains two components. One component effectively downloads, from an distribution web server and to an extent necessary, and then persistently instantiates an agent at the client browser.
    Type: Grant
    Filed: July 13, 1999
    Date of Patent: August 31, 2004
    Assignee: Unicast Communications Corporation
    Inventors: Rick W. Landsman, Wei-Yeh Lee
  • Patent number: 6687737
    Abstract: A technique for implementing in a networked client-server environment, e.g., the Internet, network-distributed advertising in which advertisements are downloaded, from an advertising server to a browser executing at a client computer, in a manner transparent to a user situated at the browser, and subsequently displayed, by that browser on an interstitial basis, in response to a click-stream generated by the user to move from one web page to the next. Specifically, an HTML advertising tag is embedded into a referring web page. This tag contains two components. One component effectively downloads, from an distribution web server and to an extent necessary, and then persistently instantiates an agent at the client browser. The other component is a reference, in terms of a web address, of the advertising management system.
    Type: Grant
    Filed: September 13, 2001
    Date of Patent: February 3, 2004
    Assignee: Unicast Communications Corporation
    Inventors: Rick W. Landsman, Wei-Yeh Lee
  • Publication number: 20030028565
    Abstract: A technique for implementing in a networked client-server environment, e.g., the Internet, network-distributed advertising in which advertisements are downloaded, from an advertising server to a browser executing at a client computer, in a manner transparent to a user situared at the browser, subsequently displayed, by that browser and on an interstitial basis, in response to a click-stream genererated by the user to move from one web page to the next.
    Type: Application
    Filed: May 31, 2002
    Publication date: February 6, 2003
    Applicant: Unicast Communications Corporation
    Inventors: Rick W. Landsman, Wei-Yeh Lee
  • Publication number: 20030023488
    Abstract: A technique for implementing in a networked client-server environment, e.g., the Internet, network-distributed advertising in which advertisements are downloaded, from an advertising server to a browser executing at a client computer, in a manner transparent to a user situated at the browser, and subsequently displayed, by that browser and on an interstitial basis, in response to a click-stream generated by the user to move from one web page to the next. Specifically, an HTML advertising tag is embedded into a referring web page. This tag contains two components. One component effectively downloads, from an distribution web server and to an extent necessary, and then persistently instantiates an agent at the client browser.
    Type: Application
    Filed: May 31, 2002
    Publication date: January 30, 2003
    Applicant: Unicast Communications Corporation, a corporation of the State of Delaware
    Inventors: Rick W. Landsman, Wei-Yeh Lee
  • Publication number: 20030018885
    Abstract: A technique for implementing in a networked client-server environment, e.g., the Internet, network-distributed advertising in which advertisements are downloaded, from an advertising server to a browser executing at a client computer, in a manner transparent to a user situated at the browser, and subsequently displayed, by that browser and on an interstitial basis, in response to a click-stream generated by the user to move from one web page to the next. Specifically, an HTML advertising tag is embedded into a referring web page. This tag contains two components. One component effectively downloads, from an distribution web server and to an extent necessary, and then persistently instantiates an agent at the client browser.
    Type: Application
    Filed: May 31, 2002
    Publication date: January 23, 2003
    Applicant: Unicast Communications Corporation, a corporation of the State of Delaware
    Inventors: Rick W. Landsman, Wei-Yeh Lee
  • Publication number: 20030004804
    Abstract: A technique for implementing in a networked client-server environment, e.g., the Internet, network-distributed advertising in which advertisements are downloaded, from an advertising server to a browser executing at a client computer, in a manner transparent to a user situated at the browser, and subsequently displayed, by that browser and on an interstitial basis, in response to a click-stream generated by the user to move from one web page to the next. Specifically, an HTML advertising tag is embedded into a referring web page. This tag contains two components. One component effectively downloads, from an distribution web server and to an extent necessary, and then persistently instantiates an agent at the client browser.
    Type: Application
    Filed: May 31, 2002
    Publication date: January 2, 2003
    Applicant: Unicast Communications Corporation, a corporation of the State of Delaware
    Inventors: Rick W. Landsman, Wei-Yeh Lee
  • Publication number: 20030005000
    Abstract: A technique for implementing in a networked client-server environment, e.g., the Internet, network-distributed advertising in which advertisements are downloaded, from an advertising server to a browser executing at a client computer, in a manner transparent to a user situated at the browser, and subsequently displayed, by that browser and on an interstitial basis, in response to a click-stream generated by the user to move from one web page to the next. Specifically, an HTML advertising tag is embedded into a referring web page. This tag contains two components. One component effectively downloads, from an distribution web server and to an extent necessary, and then persistently instantiates an agent at the client browser.
    Type: Application
    Filed: May 31, 2002
    Publication date: January 2, 2003
    Applicant: Unicast Communications Corporation, a corporation of the State of Delaware
    Inventors: Rick W. Landsman, Wei-Yeh Lee
  • Publication number: 20020198778
    Abstract: A technique for implementing in a networked client-server environment, e.g., the Internet, network-distributed advertising in which advertisements are downloaded, from an advertising server to a browser executing at a client computer, in a manner transparent to a user situated at the browser, and subsequently displayed, by that browser and on an interstitial basis, in response to a click-stream generated by the user to move from one web page to the next. Specifically, an HTML advertising tag is embedded into a referring web page. This tag contains two components. One component effectively downloads, from an distribution web server and to an extent necessary, and then persistently instantiates an agent at the client browser.
    Type: Application
    Filed: May 31, 2002
    Publication date: December 26, 2002
    Applicant: Unicast Communications Corporation, a corporation of the State of Delaware
    Inventors: Rick W. Landsman, Wei-Yeh Lee
  • Patent number: 6466967
    Abstract: A technique for implementing in a networked client-server environment, e.g., the Internet, network-distributed advertising in which advertisements are downloaded, from an advertising server to a browser executing at a client computer, in a manner transparent to a user situated at the browser, and subsequently displayed, by that browser on an interstitial basis, in response to a click-stream generated by the user to move from one web page to the next. Specifically, an HTML advertising tag is embedded into a referring web page. This tag contains two components. One component effectively downloads, from an distribution web server and to an extent necessary, and then persistently instantiates an agent at the client browser. The other component is a reference, in terms of a web address, of the advertising management system. The ad management system selects the given advertisement that is to be downloaded, rather than having that selection or its content being embedded in the web content page.
    Type: Grant
    Filed: September 13, 2001
    Date of Patent: October 15, 2002
    Assignee: Unicast Communications Corporation
    Inventors: Rick W. Landsman, Wei-Yeh Lee
  • Publication number: 20020133518
    Abstract: A technique for implementing in a networked client-server environment, e.g., the Internet, network-distributed advertising in which advertisements are downloaded, from an advertising server to a browser executing at a client computer, in a manner transparent to a user situated at the browser, subsequently displayed, by that browser and on an interstitial basis, in response to a click-stream generated by the user to move from one web page to the next. Specifically, an HTML advertising tag is embedded into a referring web page. This tag contains two components. One component effectively downloads, from an distribution web server and to an extent necessary, and then persistently instantiates an agent at the client browser.
    Type: Application
    Filed: September 13, 2001
    Publication date: September 19, 2002
    Applicant: Unicast Communications Corporation, a corporation of the State of Delaware
    Inventors: Rick W. Landsman, Wei-Yeh Lee
  • Publication number: 20020129102
    Abstract: A technique for implementing in a networked client-server environment, e.g., the Internet, network-distributed advertising in which advertisements are downloaded, from an advertising server to a browser executing at a client computer, in a manner transparent to a user situated at the browser, and subsequently displayed, by that browser on an interstitial basis, in response to a click-stream generated by the user to move from one web page to the next. Specifically, an HTML advertising tag is embedded into a referring web page. This tag contains two components. One component effectively downloads, from an distribution web server and to an extent necessary, and then persistently instantiates an agent at the client browser.
    Type: Application
    Filed: September 13, 2001
    Publication date: September 12, 2002
    Applicant: Unicast Communications Corporation, Delaware.
    Inventors: Rick W. Landsman, Wei-Yeh Lee
  • Patent number: 6317761
    Abstract: A technique for implementing in a networked client-server environment, e.g., the Internet, network-distributed advertising in which advertisements are downloaded, from an advertising server to a browser executing at a client computer, in a manner transparent to a user situated at the browser, and subsequently displayed, by that browser on an interstitial basis, in response to a click-stream generated by the user to move from one web page to the next. Specifically, an HTML advertising tag is embedded into a referring web page. This tag contains two components. One component effectively downloads, from an distribution web server and to an extent necessary, and then persistently instantiates an agent at the client browser. This agent “politely” and transparently downloads advertising files, for a given advertisement into browser cache and subsequently plays those media files through the browser on an interstital basis and in response to a user click-stream.
    Type: Grant
    Filed: July 13, 1999
    Date of Patent: November 13, 2001
    Assignee: Unicast Communications Corporation
    Inventors: Rick W. Landsman, Wei-Yeh Lee
  • Patent number: 6314451
    Abstract: A technique for implementing in a networked client-server environment, e.g., the Internet, network-distributed advertising in which advertisements are downloaded, from an advertising server to a browser executing at a client computer, in a manner transparent to a user situated at the browser, and subsequently displayed, by that browser on an interstitial basis, in response to a click-stream generated by the user to move from one web page to the next. Specifically, an HTML advertising tag is embedded into a referring web page. This tag contains two components. One component effectively downloads, from a distribution web server and to an extent necessary, and then persistently instantiates an agent at the client browser. The other component is a reference, in terms of a web address, of the advertising management system. The ad management system selects the given advertisement that is to be downloaded, rather than having that selection or its content being embedded in the web content page.
    Type: Grant
    Filed: July 13, 1999
    Date of Patent: November 6, 2001
    Assignee: Unicast Communications Corporation
    Inventors: Rick W. Landsman, Wei-Yeh Lee