Abstract: An apparatus is disclosed for vending or otherwise dispensing small items such as food, toys, toilet articles, greeting cards, and the like. According to one aspect of the invention, the apparatus includes a "dispensing module" adapted and configured for rapid insertion in, and removal from a vending machine or other dispensing device. The dispensing module includes means for releasably holding a number of items, for example by an outwardly extending portion or tab on each item. In this way, the items may be secured to the dispensing module at a central supply point, and the module, with the attached items, may be transported to and inserted in a vending machine or other dispensing device in the field. Once inserted in the dispensing device, the dispensing module may be actuated to release selected items, one at a time. According to another aspect of the invention the apparatus includes a "dispensing strip" having a plurality of items either permanently or removably attached in succession.