Abstract: Means are provided for accurate incremental feeding of web material from a supply to a work station by a combination of intermittent drive means for advancing the web and electrically controlled magnetic brake means for clamping and stopping the web after a desired increment thereof has been fed from the supply to the work station. In one embodiment the intermittent drive means comprises a second magnetic brake means reciprocated through advance and retraction strokes of predetermined length which is actuated and deactuated in phase opposition with the first brake means to effect the incremental advance of the web. In another the embodiment intermittent drive means is comprised of sequential feed rolls which nip the web material over a predetermined circumferential extent of the rolls to effect a given incremental advance.