Abstract: A system for facilitating virtual gifting of goods or services over a communications network includes: a) a first client module configured for purchasing a virtual gift for a recipient, b) a second client module configured for receiving and viewing the purchased virtual gift from the server, over the communications network; c) a third client module configured for receiving a wireless signal for the recipient from the second client module and viewing the purchased virtual gift, and d) a web server module configured for processing electronic payment for the purchased virtual gift with a payment gateway, transmitting the purchased virtual gift to the second client module, and transmitting a confirmation of payment for the purchased virtual gift to a brick and mortar outlet, wherein the purchased virtual gift is configured for redemption at said brick and mortar outlet.

Abstract: A method and system that uses interactive wine lists and consumer driven advertising to increase search engine rankings for restaurants and wines through social media websites. A user may automatically display an interactive wine list having a graphical interface or “skin” that is unique to a restaurant through a single mobile application by entering the restaurant information or by using geolocation to determine the restaurant at which the electronic device is located. A unique badge system promotes wines on the interactive wine list to increases wine sales from vendors. In addition, tracking allows all user actions and information entered into the interactive wine list to be used for marketing data and for bounce back marketing.