Abstract: A system and method for a social network within a social network which allows for the creation of a child network fully embedded within a parent/family network and the ability to ‘clone’ the child network so that parents can safely monitor their children while enjoying the adult features of the system or Internet. Also disclosed is an innovative method for combining story branching technology with user generated content to create a game-based social networking platform together with a story personalization method that enables characters to alter story structure by making choices at key decision points and to customize their gaming experience to their unique social network. Backend databases allow for the personalization and segmentation of data that remembers user choices, responses and experience to establish advanced recommendation systems unique to the goals of the individuals and their social network.