Abstract: A measuring cup may have volumetric indicia printed along upper and lower surfaces of a reference member disposed near a central portion of a space encircled by a sidewall of the measuring cup. The volumetric indicia may be viewable from above the measuring cup while the cup is disposed on a horizontal countertop or work surface. When inverted, the volumetric indicia printed along a lower surface of the reference member may likewise be viewable from above. In essence, the measuring cup contains two receptacles for measuring volumes of substances. One receptacle is accessible from a “top” of the measuring cup, while another receptacle is accessible from a “bottom” of the measuring cup. The reference member eliminates the need to raise the measuring cup to eye level to check the volume of substance.