Abstract: A merchandise display stand for floor display having a support portion and trays. The support portion having a base member integral with and at about a right angle to a dovetail back member. One or more trays arranged on the support portion. The trays having a dovetail slot to accommodate the dovetail back member of the support portion. One or more trays is lowered into position onto the support portion such that the dovetail projection back member fits within the dovetail slot of the tray locking the tray onto the back member.