Abstract: Methods and apparatuses to connect people for real time communications to access diverse categories of information. One embodiment includes; storing data representing a privilege of a user during a predetermined period of time; responsive to a first request made via a presentation of a listing of the first entity for a service of the first entity, establishing a connection for real time communications between the user and the first entity to deliver the service of the first entity, if the user has the privilege at a time of the first request; and responsive to a second request made via a presentation of a listing of the second entity for a service of the second entity, establishing a connection for real time communications between the user and the second entity to deliver the service of the second entity, if the user has the privilege at a time of the second request.

Abstract: Methods and apparatuses to provide telephonic connections to members of a social network. One embodiment includes: identifying a first member connected to a second member in a social network; determining whether profile data of the first member of the social network includes a telephonic reference of the first member; presenting a user interface element to the second member over a data communication network in response to a determination that the profile data of the first member includes the telephonic reference of the first member; and responsive to a selection of the user interface element, initiating a first telephonic connection to the first member using the telephonic reference of the first member and a second telephonic connection to the second member to provide a telephonic connection between the first member and the second member.

Abstract: Methods and apparatuses to selectively present communication references based on recommendations from related entities to connect people for real time communications. One embodiment includes: receiving from a user a selection of a first listing, including a reference to be used to request a connection for real time communications between the user and a first entity; responsive to the selection of the first listing, determining one or more entities related to the first listing; selecting a second listing based at least in part on data representing one or more recommendations from the one or more entities; and presenting to the user the second listing, the including a reference for the user to request a connection with a second entity for real time communications. In one embodiment, the first and second entities provide services over connections established via the references included in the first and second listings for real time communications.

Abstract: Methods and apparatuses to provide telephonic connections to members of a social network. One embodiment includes: identifying a first member connected to a second member in a social network; determining whether profile data of the first member of the social network includes a telephonic reference of the first member; presenting a user interface element to the second member over a data communication network in response to a determination that the profile data of the first member includes the telephonic reference of the first member; and responsive to a selection of the user interface element, initiating a first telephonic connection to the first member using the telephonic reference of the first member and a second telephonic connection to the second member to provide a telephonic connection between the first member and the second member.

Abstract: Methods and apparatuses to connect people for real time communications to access diverse categories of information. One embodiment includes: storing data representing a privilege of a user during a predetermined period of time; responsive to a first request made via a presentation of a listing of the first entity for a service of the first entity, establishing a connection for real time communications between the user and the first entity to deliver the service of the first entity, if the user has the privilege at a time of the first request; and responsive to a second request made via a presentation of a listing of the second entity for a service of the second entity, establishing a connection for real time communications between the user and the second entity to deliver the service of the second entity, if the user has the privilege at a time of the second request.

Abstract: Methods and apparatuses to provide user interfaces dynamically customized according to partners through which the user interfaces are accessed in a customer acquisition process. One embodiment includes providing to a plurality of entities a platform, configured to assign references for embedding in listings for presentation and configured to connect people for real time communications according to the references embedded in the listings, the references to be used to request the platform to provide the connections; responsive to a request received via a first entity of the plurality of entities, presenting a user interface of the platform in a first format to identify the first entity; and responsive to a request received via a second entity of the plurality of entities, presenting the user interface of the platform in a second format to identify the second entity.

Abstract: Methods and apparatuses for advertising where the advertisement performance is determined via tracking the deals made as a result of communication leads generated from the advertisements. One embodiment includes: providing an advertisement containing a communication reference to a customer on behalf of a party; providing a connection via the reference for real time communications between the customer and the party; and charging an advertisement fee in response to an action of a predetermined type being performed by the customer (or an agreement between the customer and the party being reached) as a result of the real time communications.

Abstract: Methods and apparatuses to connect telephone calls and track information about the telephone calls resulting from advertisements for groups of advertisers. In one embodiment, a method includes: determining a geographic area after receiving a telephone call to a first telephone number publicized in an advertisement; determining a telephone number of a first advertiser; and connecting the telephone call to the telephone number of the first advertiser, the first advertiser billed for the advertisement based on telephonic connections made to connect the first advertiser and telephone calls to the first telephone number.

Abstract: A method and apparatus are described for ensuring a real-time connection between users and selected service providers using voice mail. The system enables seekers of a wide array of services to select, contact, converse, and pay for a service provider using a communications device such as the telephone. A seeker locates a service provider by providing the name of a profession, which is recognized by the system's software. Once a service provider is selected, the system connects the seeker with the service provider for a live conversation. However, during service provider unavailability, the system enables the seeker to leave a voice mail message for the service provider and reconnects the user and service provider once the message is reviewed by the service provider. The system automatically bills the seeker for the time spent conversing with the service provider and compensates the service provider.

Abstract: In one embodiment, the invention provides a method. The method includes dynamically allocating a telephone number to an advertisement on a just-in-time basis; and if the telephone number is not called for a predefined period of time, then unallocating the telephone number.

Abstract: Methods and apparatuses to provide user interfaces dynamically customized according to partners through which the user interfaces are accessed in a customer acquisition process. One embodiment includes providing to a plurality of entities a platform, configured to assign references for embedding in listings for presentation and configured to connect people for real time communications according to the references embedded in the listings, the references to be used to request the platform to provide the connections; responsive to a request received via a first entity of the plurality of entities, presenting a user interface of the platform in a first format to identify the first entity; and responsive to a request received via a second entity of the plurality of entities, presenting the user interface of the platform in a second format to identify the second entity.

Abstract: Systems and methods to provide telephonic connections. In one embodiment, a method includes: providing a listing on a marketplace, the listing including an assigned reference to be used to initiate a real time communication connection; and billing for a real time communication lead generated from presenting the listing in response to a real time communication initiated via the reference. In one embodiment, a method includes: conducting online auction of telephonic leads; determining a way to present listings based at least partially on received price bids on the telephonic leads (e.g., the order of placement, the selection for placement, etc); and providing the listings with information to initiate a telephonic connection in a way trackable to measure a number of telephonic calls generated from presenting the listings.

Abstract: Methods and apparatuses for advertising where the advertisement performance is determined via tracking the deals made as a result of communication leads generated from the advertisements. One embodiment includes: providing an advertisement containing a communication reference to a customer on behalf of a party; providing a connection via the reference for real time communications between the customer and the party; and charging an advertisement fee in response to an action of a predetermined type being performed by the customer (or an agreement between the customer and the party being reached) as a result of the real time communications.

Abstract: Methods and apparatuses for advertising where the performance is determined via tracking the communication leads generated from the advertisements. One embodiment includes: providing an advertisement on behalf of a specific party; and charging an advertisement fee responsive to a customer making a request for an in person communication with the specific party via the advertisement.

Abstract: Methods and apparatuses to provide services to people who wish to make connections for real time communication, such as live telephone conversation, chat, video conferencing, etc. In one embodiment, a method includes: an application receiving a representation of an object including a reference to a remote system and a callee; the application communicating with the remote system via the reference to the remote system and the callee to determine a rendering of the object; and the application rendering the object identifying a state of the callee for accepting a request for real time communication, the object selectable to at least initiate a request for real time communication with the callee.

Abstract: Methods and apparatuses to connect telephone calls and track information about the telephone calls for geographic area based advertisements. In one embodiment, a method includes: receiving an indication of a target geographic area of an advertisement for an advertiser having a telephone number, the advertisement including one of: a telephone number assigned to the advertiser and a reference to the telephone number assigned to the advertiser; and providing the advertisement for delivery to users of interest in the target geographic area, the advertiser billed for the advertisement based on telephonic connections made to the telephone number of the advertiser through the telephone number assigned to the advertiser.

Abstract: Methods and apparatuses to block calls from reaching destinations. In one embodiment, a method includes: receiving a call for a connection to an entity via a reference; based on the reference used for the call, determining a reference of the entity; determining whether the call is to be blocked; and responsive to a determination that the call is not to be blocked, establishing the connection to the entity using the reference of the entity.

Abstract: Systems and methods to determine prices for communication leads generated from pay for performance advertisements. In one embodiment, a method includes: providing an advertisement with a reference to customers on behalf of a specific party; facilitating communications between the party and a customer via the reference; and charging the party according to a price bid specified by the party in response to a lead to communications between the party and the customer facilitated via the reference. In one embodiment, a fee for the communication leads is determined according to the price bid specified by the party for the advertisement and at least one predetermined rule, which may be based on the geographic area of the advertisement, the categories of the advertisement, the price bids of a selected set of advertisements, and/or the query that causes the advertisement to be presented.

Abstract: Methods and apparatuses for sorting seller listings or advertisements of a seller network. In one embodiment, a method includes: determining an indicator of potential revenue for a first party from price information of a list of entities, wherein revenue generated according to the price information of at least some of the list of entities is to be split among a plurality of parties; and, sorting the list of entities into a first list based at least partially on the indicator of potential revenue.

Abstract: One embodiment of the present invention provides a method and apparatus to track demand partners in a pay-per call performance based advertising system. In one embodiment, the method and apparatus include assigning at least one telephonic reference to an advertiser, the reference is to be included in an advertisement on a media channel of a demand partner. The advertiser is assessed a charge based at least in part on telephonic connections to the advertiser via the telephonic reference. The demand partner tracked with a predefined tracking model based at least in part on activity related to the telephonic reference.