Abstract: The instant invention comprises an improvement in hat racks useful for storing and carrying a soft-brimmed western-style hat adjacent to the ceiling of an automobile or truck passenger enclosure. The improvement resides in the shape of the frame of the hat rack. Said hat rack frame is shaped in such fashion that no pressure is asserted on the brim of a hat which is inserted in said hat rack, other than that pressure caused or asserted by the weight of the crown of the hat, as the hat is inserted in and rests within said hat rack in an upside-down configuration whereby the crown of the hat extends down from the hat rack into the automobile or truck passenger enclosure.