Abstract: A digital signage system according to the present invention is a digital signage system including a digital signage, a digital signage control apparatus for distributing information to be displayed on the digital signage, and communication slave terminals, wherein the digital signage control apparatus includes a detection unit for detecting the number of vacant store facilities provided for users and a distribution unit for distributing vacant seat information based on the number of vacant store facilities to the digital signage. When the store facility is reserved, the communication slave terminal is provided on a surface of a table as equipment indicating a reserved state of said store facility, and transmits an ID of the reserved store facility and the number of users, the store facilities are tables and seats of a store, and the communication slave terminals are reservation tags to be provided on the tables.

Abstract: A digital signage control device according to the present invention is a digital signage control apparatus for distributing information to be displayed on a digital signage via a network, which digital signage control apparatus includes a storage part configured to store advertisement contents of a store; a detection part configured to detect a vacant number of store facilities to be provided to a user; and a distribution part configured to distribute information corresponding to the vacant number of the store facilities to the digital signage, wherein the distribution part distributes the information on the number of vacant store facilities when the vacant number of the store facilities is larger than a predetermined remaining number, and advertisement content information of the store, in place of the information on the number of vacant store facilities, when the vacant number of the store facilities is smaller than the predetermined remaining number.

Abstract: The present invention improves the ability to attract customers to a store by realizing an advertisement suited to the status of the store in real time through use of digital signage. A digital signage control apparatus according to the present invention is for distributing information to be displayed on a digital signage via a network, and has: a storage means for storing special-offer information of the store; a detection means for detecting the level of vacancy of a store facility provided to a user, and a distribution means for distributing, to the digital signage, special-offer information based on the level of vacancy of the store facility, wherein the distribution means distributes special-offer information that is further special if the level of vacancy of the store facility is higher, and the use period of the special-offer information is set shorter if the level of vacancy of the store facility is higher.