Abstract: A method and system for controlling real-time bidding for online advertisements is disclosed. According to one embodiment, a computer-implemented method comprises communicating with a bidder and an impression server and an event tracking server. The bidder receives a real-time bidding (RTB) request containing an available impression from an exchange and places a bid corresponding to the RTB request. The impression server receives impression requests from a browser and responds to the impression requests from the browser. The event tracking server receives event requests from the browser and responds to event requests from the browser. Campaign performance data is retrieved from one or more of the impression server and the event tracking server and compared to the campaign target. The bidder is notified whether to bid for online advertisement impressions based on the campaign performance data.

Abstract: Reliable location data is found using messages with unreliable location data. A logistic-geohash is found for a plurality of messages. Records of are accessed data messages, each data message including a geographic locator and a sender-identifier. For each sender-identifier, one or more geogroups are determined. For each geogroup: determining, a representative point of the geogroup is found to represent the geogroup. Using the representative point of the geogroup, a geogroup-geohash is found. Pair of geogroup: logistic address are found based on a matching of at least some of the first plurality of digits and some of the second plurality of digits. For each pair of geogroup:logistic address, a distance is determined between the representative point of the geogroup and the representative point of the logistic address. Geogroup:logistic address pairs are selected. The selected geogroup:logistic address pairs are stored in memory as representing a logistic location of the sender-identifier.

Abstract: A method and system for controlling real-time bidding for online advertisements is disclosed. According to one embodiment, a computer-implemented method comprises communicating with a bidder and an impression server and an event tracking server. The bidder receives a real-time bidding (RTB) request containing an available impression from an exchange and places a bid corresponding to the RTB request. The impression server receives impression requests from a browser and responds to the impression requests from the browser. The event tracking server receives event requests from the browser and responds to event requests from the browser. Campaign performance data is retrieved from one or more of the impression server and the event tracking server and compared to the campaign target. The bidder is notified whether to bid for online advertisement impressions based on the campaign performance data.