Abstract: A labelling machine is provided for the application of self-adhesive labels spaced at intermediate distances and having adhesive undersides which are disposed successively on a band-shaped substrate onto a continuously moving strip. The machine includes a peeling and applying unit comprising a peeling mechanism which peels the labels off the substrate and a transport mechanism which transports the substrate to the peeling mechanism and applies the peeled-off labels onto the strip. The transport mechanism includes: at least one transport element which transports the substrate with labels to the peeling mechanism and the peeled-off labels to the strip; a driving mechanism adapted to drive the transport element with a variable speed; and a substrate/label holding arrangement which non-mechanically holds at least said peeled-off labels against the transport element with the adhesive undersides directed away from the transport element until the peeled-off labels are applied onto the strip.