Abstract: The invention relates to a method of electronically conducting virtual exchange under negotiation of goods and services in a system over a communication network, the system comprising: web server displaying the detailed data in respect of exchangeable commodity or services; a hand-held device enabled to access the web server via internet, the device having at least one input means, a processor, and a display means; and a client node configured to communicate in real time through the web-server with the hand-held device, the method comprising the steps of inputting a base data by the hand0-held device via the internet, the data representing selection of one a commodity and service; the features including price of the Selected Commodity or product displayed on the web server transmitted to the hand-held device in the form of animated characters; transmitting an offered price data to the client node through the web Server by the hand-held device, determining the acceptability or otherwise of the offered price of