Abstract: Multilayer films including thin film coating structures are provided that generate colors through certain reflective mechanisms. Both opaque and transparent applications are demonstrated. A coating of a thin metal layer provides a reflective surface on which one or more colors are generated, where the metal layer can control a general level of transparency of the overall multilayer film. Inclusion of one or more dielectric layers, adjustment of thicknesses thereof, and the number and order in which such dielectric layers appear in the multilayer film can be tailored to generate unique colors with unique properties.