Abstract: A server system selects a question from a pool of questions associated with an online media campaign. The question is associated with a plurality of predefined answers to the question. The system transmits, to a client, instructions that cause: the question to be presented by the client device, an affordance to be provided corresponding to each of the predefined answers to the question upon a lapse of a first predetermined amount of time following initiating display of the question on the client device, and a multimedia-skip affordance to be presented upon a lapse of a second predetermined amount of time following initiating display of the question on the client device. In response with receiving an indication that the respective affordance was selected at the client device, the system stores a predefined answer that corresponds to the selected respective affordance.

Abstract: A server system accesses a branding profile that includes one or more demographics associated with the user. The system selects an advertising campaign in accordance with the one or more demographics. The advertising campaign includes a pool of multimedia advertisements and a pool of questions, and is associated with a subset of the one or more demographics. The system selects a multimedia advertisement from the pool of multimedia advertisements and a question from the pool of questions. The question is associated with a plurality of predefined answers to the question. The system transmits, to a client, instructions that cause: the multimedia advertisement to be presented by the client device; the question to be presented by the client device concurrently with the multimedia advertisement; and an affordance to be provided corresponding to each of the predefined answers to the question. The system receives a response and updates the branding profile accordingly.

Abstract: A method is performed at an electronic device with a display. The method includes initiating display of a multimedia advertisement including a question. Upon a lapse of a predetermined amount of time following initiating display of the multimedia advertisement, the device displays a plurality of affordances on the display. Each affordance in the plurality of affordances corresponds to a respective user response to the question. The device detects a user input that selects a respective affordance of the plurality of affordances, thereby selecting a respective user response to the question, and, upon detection of the user input, discontinues display of the multimedia advertisement.

Abstract: Systems and methods are provided that facilitate the layering of content for display. The content may be included in a first layer and a second layer having user interface and other functionalities may be overlaid on the first layer to change the look and feel of the content without actually changing the content. The systems and methods further permit the first and second layer to communicate such that events and functions may be communicated from one layer to the other. As a result a developer may be able to add user interface elements into a second layer that can call functions from the first layer and control the content in the first layer.

Abstract: A method for video playback uses only resources universally supported by a browser (“inline playback”) operating in virtually all handheld media devices. In one case, the method first prepares a video sequence for display by a browser by (a) dividing the video sequence into a silent video stream and an audio stream; (b) extracting from the silent video stream a number of still images, the number of still images corresponding to at least one of a desired output frame rate and a desired output resolution; and (c) combining the still images into a composite image. In one embodiment, the composite image having a number of rows, with each row being formed by the still images created from a fixed duration of the silent video stream.

Abstract: A method for video playback uses only resources universally supported by a browser (“inline playback”) operating in virtually all handheld media devices. In one case, the method first prepares a video sequence for display by a browser by (a) dividing the video sequence into a silent video stream and an audio stream; (b) extracting from the silent video stream a number of still images, the number of still images corresponding to at least one of a desired output frame rate and a desired output resolution; and (c) combining the still images into a composite image. In one embodiment, the composite image having a number of rows, with each row being formed by the still images created from a fixed duration of the silent video stream.

Abstract: A real time video stream production system includes: (a) an advertising insertion server receiving over a wide area network a real time video stream; and (b) an advertising controller, which receives the real time video stream from the advertising insertion server. The advertising controller has a user interface which allows an operator to cause advertising impression data available from an advertising server to be included in a modified video data stream presented to a media player client for display.

Abstract: An apparatus and a method allow a user of a mobile device to take actions in conjunction with content being displayed on the mobile device. One such method includes (a) receiving from a content provider the content to be displayed on the mobile device and a configuration script associated with the content that specifies a single-page graphical user interface which (i) displays a number user selectable actions, the user selectable actions being grouped on the graphical user interface under a number of functional categories, with one or more of the user actions each being associated with an application program executable by the mobile device; and (ii) solicits a selection by the user of one of the user selectable actions; (b) displaying the content on a video display of the mobile device; (c) configuring the graphical user interface in accordance with the configuration script; and (e) handling the action as appropriate on the mobile device in response to the selected user action.

Abstract: Systems and methods are provided that facilitate the layering of content for display. The content may be included in a first layer and a second layer having user interface and other functionalities may be overlaid on the first layer to change the look and feel of the content without actually changing the content. The systems and methods further permit the first and second layer to communicate such that events and functions may be communicated from one layer to the other. As a result a developer may be able to add user interface elements into a second layer that can call functions from the first layer and control the content in the first layer.

Abstract: A method for video playback uses only resources universally supported by a browser (“inline playback”) operating in virtually all handheld media devices. In one case, the method first prepares a video sequence for display by a browser by (a) dividing the video sequence into a silent video stream and an audio stream; (b) extracting from the silent video stream a number of still images, the number of still images corresponding to at least one of a desired output frame rate and a desired output resolution; and (c) combining the still images into a composite image. In one embodiment, the composite image having a number of rows, with each row being formed by the still images created from a fixed duration of the silent video stream.