Abstract: A universal video-related lookup system and method receives a request for information associated with specific video content from a requesting device. The system and method identify a first video content identifier associated with the specific video content and retrieves first metadata associated with the specific video content based on the first video content identifier. Next, the system and method translate the first video content identifier into a second video content identifier associated with the specific video content and retrieves second metadata based on the second video content identifier. The first metadata and the second metadata are then provided to the requesting device.