Abstract: A paper web is continuously moved by rotary drive rollers through a series of printing machines having pairs of printing rollers movable between inoperative and printing positions, and controlled and operated so that successive web sections are imprinted by the correlated printing machines only once whereby a plurality of type areas representing printed pages are printed on both sides of each web section in a predetermined pattern. After cutting of the web sections into sheets, and after collecting and folding the sheets, consecutive printed pages follow each other in a folded book.