Abstract: A system is provided for identifying objects in still images or in video either automatically by using an object database or manually by using information provided by the creator of the image or video. The objects are made interactive in the image or in every frame of the video that they appear. The creator embeds information behind the image or video objects that appears when a viewer hovers over, clicks or touches the object, allowing the creator to describe at least one object that appears in an image or video. A hyperlink is associated with a clickable space around the object in the image or in every frame that the object appears in. Rights to the hyperlink and what data the hyperlink connects to are electronically auctioned to e-commerce sites where the object may be purchased.