Abstract: A holder for consumer products, including an at least substantially rectangular, flat storage portion having a first and a second at least substantially flat wall, the walls defining between them at least one flat compartment provided with an opening for accommodating the consumer products therein, and an at least substantially flat flap portion having an at least substantially rectangular plate-shaped wall element, wherein a first elongate connecting element is provided at the location of a first longitudinal edge of the wall element is designed for being accommodated in a first passage that is provided in the first wall for interconnecting the wall element and the storage portion.