Abstract: A method of conducting a real time auction comprises the steps of: Broadcasting from a production studio at least high definition images of material of each lot being auctioned to at least a plurality of digital theater environments via satellite; Providing multiple auction bidders at each digital theater environment; Providing each auction bidder with individually assigned audience response system input devices; and Receiving bid information at the production studio from selected auction bidders for each lot being auctioned over a bid receiving network via the individual audience response system input devices.